Why I Joined AIMSOO | AIMSOO

# Why I Joined AIMSOO | AIMSOO

> Small businesses don't struggle because they lack ambition. They get left out because the digital economy assumes visibility is a given. It isn't.

# Why I Joined AIMSOO

![Paul Huynh](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F2n4eq7eq%2Fproduction%2F27a30ddac2874add5f2f1c76074b5c48f315a308-1536x1024.png&w=96&q=75)

Paul Huynh

Co-founder, Chief Revenue Officer

January 5, 2026

![Why I Joined AIMSOO](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F2n4eq7eq%2Fproduction%2Fd298d0c10db55ec002a05aaf57021bdcdd50a7c6-672x436.jpg&w=3840&q=75)

I joined AIMSOO because it sits at the intersection of three things I care deeply about: building meaningful infrastructure, designing systems that don’t quietly exclude people who lack scale and doing that work with people I trust.Martin and I first worked together during the early AdX days at Google, launching platforms across AUNZ/APAC. Reconnecting now, with Jin Pei Ng as a co-founder, feels like a true full-circle moment. It’s the same curiosity and the same care for how systems behave in the wild but focused on a problem that has become impossible to ignore.Over the past several years, w

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