Bubble schmubble - there are real trillions in play | AIMSOO

# Bubble schmubble - there are real trillions in play | AIMSOO

> The AI Marketing opportunity is worth trillions.

# Bubble schmubble - there are real trillions in play

![Martin Bertilsson](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F2n4eq7eq%2Fproduction%2F3408a41979d1ce14248580e418062c28e05b515c-1000x1286.jpg&w=96&q=75)

Martin Bertilsson

CEO

October 20, 2025

![Bubble schmubble - there are real trillions in play](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F2n4eq7eq%2Fproduction%2F510e41d8a5073196dc21102ae74d0cdb859228d0-943x530.png&w=3840&q=75)

Maybe AI is a bubble. Maybe it isn’t.

For ads, marketing and commerce, it doesn’t matter.

Our entire industry is about change either way. Completely and permanently. AI doesn’t have to become any smarter for it to happen either so whether or not we get to AGI is also irrelevant.

It will be worth a fortune. Real money, not bubble stock monopoly money.

### The user shifts and all follows

What matters is that the users are shifting where and how they engage with the Internet.And in ads, marketing and e-commerce, money follows people like sunshine follows rain. And the people are going to chatbots and agents.

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