Why Service SMEs Need Agentic Presence | AIMSOO

# Why Service SMEs Need Agentic Presence | AIMSOO

> Most discussions about agentic commerce focus on products and checkout flows. But for service SMEs, the first challenge isn't commerce. It's presence.

# The Missing Half of Agentic Commerce

![Paul Huynh](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F2n4eq7eq%2Fproduction%2F27a30ddac2874add5f2f1c76074b5c48f315a308-1536x1024.png&w=96&q=75)

Paul Huynh

Co-founder, Chief Revenue Officer

July 16, 2026

![The Missing Half of Agentic Commerce](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F2n4eq7eq%2Fproduction%2Feb342597dca8d43f464bb41e0ca397e8a03dd044-2046x2046.jpg&w=3840&q=75)

### Part 1: The Invisible Half

Bessemer Venture Partners recently published an excellent piece called Agentic Commerce: The Rise of the Delegated Buyer. The premise is compelling: AI agents won't just help us shop, they'll increasingly discover, evaluate, purchase and manage transactions on our behalf.

I found myself agreeing with almost all of it.

But I kept waiting for the other half of the economy to appear.

The entire piece is written for brands with checkout flows. Retailers. Apparel companies. Consumer goods businesses. The age

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