What Happens When AI Doesn't Find You? | AIMSOO | AIMSOO

# What Happens When AI Doesn't Find You? | AIMSOO | AIMSOO

> AI is changing local discovery from a ranking problem to a consideration problem.

# What Happens When AI Doesn't Find You?

![Paul Huynh](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F2n4eq7eq%2Fproduction%2F27a30ddac2874add5f2f1c76074b5c48f315a308-1536x1024.png&w=96&q=75)

Paul Huynh

Co-founder, Chief Revenue Officer

August 12, 2026

![What Happens When AI Doesn't Find You?](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F2n4eq7eq%2Fproduction%2Fe499f7261b541ab4434efeea6d31b58c17cc8277-3000x2000.jpg&w=3840&q=75)

Chapter 3 of 3

In Chapter 1, I wrote about the agentic presence problem: the fact that many service SMEs are missing or wrong in the data layer that AI systems rely on to make recommendations.

In Chapter 2, I argued that this matters differently for service businesses. While AI can find the door, only the human behind it can earn the relationship.

Chapter 3 is about what happens to businesses that AI can't find at all.

In the old search world, humans forgave a lot. A website that hadn't been updated since 2019. A Google Maps listing with the wrong phone number. A local business that onl

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