One Business. Two Names. A Small Data Problem With Big Consequences. | AIMSOO

# One Business. Two Names. A Small Data Problem With Big Consequences. | AIMSOO

> Fragmented business data isn't theoretical. It costs customers every day.

# One Business. Two Names. A Small Data Problem With Big Consequences.

![Paul Huynh](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F2n4eq7eq%2Fproduction%2F27a30ddac2874add5f2f1c76074b5c48f315a308-1536x1024.png&w=96&q=75)

Paul Huynh

Co-founder, Chief Revenue Officer

April 15, 2026

![One Business. Two Names. A Small Data Problem With Big Consequences.](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F2n4eq7eq%2Fproduction%2Fb96834ae788dcac091f654cca06bc578599d9914-765x1020.webp&w=3840&q=75)

Spoke to a spa owner in Đà Nẵng this week. On Google, she's "T&T Spa." On Grab, she's "Spa T&T." Same business, two different names, and the mismatch is quietly costing her. Her existing customers get confused, and new customers often can't find her at all.

She told me, "I wish I could just update everything in one place." But she doesn't even remember verifying her Google Business Profile in the first place. Now she's stuck manually explaining to customers how to find her, platform by platform.

This is what fragmenta

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