AI eats the internet middle men | AIMSOO

# AI eats the internet middle men | AIMSOO

> As AI become the default user interface, there is less need for intermediaries like listing sites and marketplaces online.

# AI eats the internet middle men

![Martin Bertilsson](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F2n4eq7eq%2Fproduction%2F3408a41979d1ce14248580e418062c28e05b515c-1000x1286.jpg&w=96&q=75)

Martin Bertilsson

CEO

April 14, 2026

![AI eats the internet middle men](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F2n4eq7eq%2Fproduction%2F5516311db6bd5b6d387e3a11ad2aa202401d42e7-1198x1313.jpg&w=3840&q=75)

AI in Marketing is far far bigger than just replacing searchTo date, a lot of focus and narrative have gone into AI being a new form of Search. That is wrong. AI operators aren't just replacing search. They're replacing the transaction layer of the web.And a large chunk of the current internet, directories, aggregators, comparison platforms, affiliate networks, exists purely because humans needed help navigating fragmented information. E.g: travel sites exist because humans don’t want to visit 10 airline sites and 20 hotel sites.AI-models don’t need that. They can connect directly with all source

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