About AIMSOO

Built by people who understand discovery at scale

We helped build the systems behind modern digital discovery at Google, YouTube and Intel. Now we are focused on ensuring businesses stay visible as AI becomes the primary interface between companies and customers.

List your business

AIMSOO was founded by people who helped build the systems behind modern digital discovery at companies like Google, YouTube and Intel. We also grew up around small businesses and saw how much work it takes just to stay visible.

For years, getting found online meant managing websites, listings and platforms. It was time consuming but at least businesses could see where they showed up.

Now customers are asking AI where to go, who to trust and what to buy. And many businesses are discovering they cannot easily see or correct how they are being described.

The menu is outdated. Hours are wrong. A service is misunderstood. Sometimes a business does not appear at all.

AIMSOO gives businesses a single place to provide verified information about who they are and what they offer so it can be used wherever AI systems generate answers and recommendations.

Update once. Show up accurately. Spend less time chasing platforms and more time running the business.

We are not another marketing tool. We are building infrastructure so businesses can participate fully in an AI driven economy.

The Shift

Why Now

Customers are moving from searching to asking. AI is becoming the layer that recommends where to go, what to buy and who to trust.

In this environment, visibility depends on accurate structured information, not just a website or listing. Many businesses have no simple way to provide that information directly, which means they can be misrepresented or overlooked without realizing it.

AIMSOO exists to give businesses a practical way to participate in this new layer of discovery.

The Team

Builders of global ad platforms, AI systems and digital marketplaces

Now focused on helping businesses stay visible as discovery moves beyond traditional search. Leadership experience spanning APAC, North America and Europe.

Martin Bertilsson

Chief Executive Officer and Co-Founder

Martin has spent more than 20 years working at the center of digital transformation. As a Director at Google APAC, he led the expansion of advertising and analytics platforms across some of the world's fastest growing markets.

His work helped businesses adopt data driven discovery at global scale. At AIMSOO, he brings that experience to the next shift so businesses remain visible as AI becomes a primary interface between companies and customers.

Jin Pei Ng

Chief Technology Officer and Co-Founder

Jin Pei is a former senior software engineer at Intel where she built large scale data and AI systems designed for reliability, performance and real world deployment.

At AIMSOO, she leads the architecture and engineering of the platform's data and identity infrastructure, ensuring business information is structured, verified and continuously usable by AI systems at scale. Her work bridges advanced AI systems with production ready infrastructure businesses can depend on.

Paul Huynh

Chief Revenue Officer and Co-Founder

Paul has spent his career launching and scaling new business lines across sales, business development and partnerships. At Google, he was part of the early YouTube launch in Australia and New Zealand and later helped grow programmatic and marketplace businesses across the Asia Pacific region.

An INSEAD Global Executive MBA graduate, Paul focuses on turning innovation into adoption by building the commercial frameworks that allow ecosystems to grow. At AIMSOO, he leads go to market execution and distribution so businesses can participate in the shift to AI driven discovery.

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